Everything inside of your playbook
5 follow-along video tutorials using The Webflow Project Checklist
3 Editable Notion Templates
3 Editable Figma Templates
50+ of my favorite tools & project resources
The video lessons
01
Brainstorm, Sitemap & Wireframing
Get aligned with your clients from the very start, & save revisions down the road. Pitch engaging design ideas, and organize everything into a clear sitemap and interactive wireframe, giving you a flexible but solid foundation.
Pitch Your Creative Direction
Creating your Sitemaps & Wireframes
02
Designing in Figma
Get aligned with your clients from the very start, & save revisions down the road. Pitch engaging design ideas, and organize.
Setup Your figma project
Home page design exploration
update your style guide in figma
designing the rest of your site
exporting your assets
Webflow Project Setup
Get aligned with your clients from the very start, & save revisions down the road. Pitch engaging design ideas, and organize.
Setup Your new project in webflow
updating your project settings
set up your style guide & designer
Webflow Build
Get aligned with your clients from the very start, & save revisions down the road. Pitch engaging design ideas, and organize.
using Components, Properties, & Variants in Webflow
Connecting & Customizing CMS
How I Use component Libraries
Use your Page by Page Checklists
Final Prep and Client Handoff
Get aligned with your clients from the very start, & save revisions down the road. Pitch engaging design ideas, and organize.
Forms & integrations
Final Site Prep
Revisions, Training, & Handoff
Use your Page by Page Checklists
what designer's are saying
The Webflow Playbook is an absolute game-changer! I've rarely come across a resource that's so well-structured and practical — it not only expanded my Webflow knowledge but also took my entire project management process to the next level. What impressed me most was the brilliant combination of clear explanations and smart strategies. Maddie shares her knowledge in such a clear and approachable way — no unnecessary jargon, just actionable insights that make you want to dive right in. I kept having those "Aha!" moments, thinking: "Why haven't I been doing it this way all along?" Another standout feature is the wealth of fantastic tool recommendations — many of which were new to me and have significantly improved my workflow. What I found especially valuable was that Maddie shows exactly how she builds pages using Relume. Seeing her process in action was not only inspiring but also incredibly helpful for refining my own approach. This playbook is an absolute must-have for anyone looking to optimize their Webflow projects and improve their workflow. This playbook is exactly what I didn't know I was missing!
Sophie
What Maddie has put together is fantastic. There are so many nuggets of insight into her process, as well as super useful assets that can really help everyone who wants to work in Webflow. I'd highly recommend the Webflow Playbook to everyone out there.
Tom Groom
I highly recommend this playbook to everyone who wants to develop Webflow websites smarter and faster. The clear steps gave me confidence and made my process much quicker. The recommended tools are also handy, If I need a new tool, this is the first place I go looking for ideas.
Lilla
The Webflow Playbook is an amazing resource for any Webflow designer/developer. It lays out every step of the process, and clearly guides you on best practices, with the latest additions to Figma, Relume and Webflow. The videos offer great explanations and the checklists keep all the steps in order, so nothing gets missed. Maddie is a great teacher; she explains things clearly, in an easy-to-understand manner, and gives great insight into the process for the solo designer developer.
Margot
"I spent months trying to figure out web design in webflow through random tutorials before finding Maddie's Webflow course, and it's been a total game-changer. It walks you through an entire project from start to finish - not just theory, but actual hands-on practice built from real experience. You learn the complete workflow, starting in Relume, moving to Figma for design, and then efficiently implementing everything in Webflow. Before this course, I was piecing together information from different sources and constantly hitting roadblocks. Now I have a clear path to follow. Maddie doesn't just show what to do - she explains why, and importantly, what not to waste time on. This alone saved me countless hours of trial and error. What I appreciated most was the project example that tied everything together. Seeing all the steps - from tool to tool - with a professional perspective made a huge difference in understanding how everything connects. If you're tired of jumping between platforms and tutorials trying to figure things out on your own, Maddie's course gives you everything you need in one place. It's been the missing link in my web design journey and I can't recommend it enough."
Julia
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John Smith
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Sadie Berlin
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Sarah Leeman
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Sadie Berlin
"I highly recommend this playbook to everyone who wants to develop Webflow websites smarter and faster. The clear steps gave me confidence and made my process much quicker. The recommended tools are also handy, If I need a new tool, this is the first place I go looking for ideas."
Lilla Hamko
"What Maddie has put together is fantastic. There are so many nuggets of insight into her process, as well as super useful assets that can really help everyone who wants to work in Webflow. I'd highly recommend the Webflow Playbook to everyone out there."
Tom Groom
"The Webflow Playbook is an amazing resource for any Webflow designer/developer. It lays out every step of the process, and clearly guides you on best practices, with the latest additions to Figma, Relume and Webflow. The videos offer great explanations and the checklists keep all the steps in order, so nothing gets missed. Maddie is a great teacher; she explains things clearly, in an easy-to-understand manner, and gives great insight into the process for the solo designer developer."
Margot Wyllie
"I spent months trying to figure out web design in webflow through random tutorials before finding Maddie's Webflow course, and it's been a total game-changer. What makes it special is how it walks you through an entire project from start to finish - not just theory, but actual hands-on practice. Maddie shows you the complete workflow, starting in Relume, moving to Figma for design, and then efficiently implementing everything in Webflow. Before this course, I was piecing together information from different sources and constantly hitting roadblocks. Now I have a clear path to follow. The course is packed with practical tips and best practices that only come from real experience. Maddie doesn't just show what to do - she explains why, and importantly, what not to waste time on. This alone saved me countless hours of trial and error. What I appreciated most was the project example that tied everything together. Seeing all the steps - from tool to tool - with a professional perspective made a huge difference in understanding how everything connects. If you're tired of jumping between platforms and tutorials trying to figure things out on your own, Maddie's course gives you everything you need in one place. It's been the missing link in my web design journey and I can't recommend it enough."
Julia Franke
ever feel like you’re just winging it in webflow?
In the beginning, I spent hours in Youtube rabbit holes & reddit forums trying to get up to speed to start using Webflow with actual clients.
The excitement was there, but I felt way behind, learning a “no-code tool” from people who — you guessed it — knew how to code.
My websites looked good on the surface, but underneath the hood they were a total mess.
I could follow other’s steps, but I lacked a clear understanding of why I should be making certain development choices over another to build the site I really wanted.
I needed some clear systems, not only for me, but for my clients.
you don’t have to be the best to be successful.
After 10 years as a brand & web designer, dozens of notable clients, & one of those official Webflow Expert badges — I still don’t feel like I have it all figured out.
Webflow can be an overwhelming tool when you’re just getting started. No question.
But you don’t need to master every single feature to find success with this tool, I promise.
You just need to master the right ones and the rest becomes easier.
In this course, I’ll shoot you straight and show you what steps matter most, what you shouldn’t stress over, and how to finally turn project chaos into confidence.
The excitement was there, but I felt way behind, learning a “no-code tool” from people who — you guessed it — knew how to code.
My websites looked good on the surface, but underneath the hood they were a total mess.
I could follow other’s steps, but I lacked a clear understanding of why I should be making certain development choices over another to build the site I really wanted.
I needed some clear systems, not only for me, but for my clients.
ever feel like you’re just winging it in webflow?
In the beginning, I spent hours in Youtube rabbit holes & reddit forums trying to get up to speed to start using Webflow with actual clients.
The excitement was there, but I felt way behind, learning a “no-code tool” from people who — you guessed it — knew how to code.
My websites looked good on the surface, but underneath the hood they were a total mess.
I could follow other’s steps, but I lacked a clear understanding of why I should be making certain choices over another to build the site I really wanted.
I needed some clear systems, not only for me, but for my clients.
you don’t have to be the best to be successful.
After 10 years as a brand & web designer, dozens of notable clients, & one of those official Webflow Expert badges — I still don’t feel like I have it all figured out. (It's normal!)
Webflow can be an overwhelming tool when you’re just getting started. No question.
But you don’t need to master every single feature to find success with this tool, I promise.
You just need to master the right ones and the rest becomes way easier.
In this course, I’ll shoot you straight and show you what steps matter most, what you shouldn’t stress over, and how to finally turn project chaos into total confidence.
Hey, I'm Madz
I’m a designer & certified Webflow expert that’s been building brands and websites for over a decade.
Instead of building an agency, I’ve always known I was happiest as a solopreneur, growing a business of one. But doing it all on your own isn’t easy.
That’s why I create resources for designers who wear all the hats — because I know first-hand the hustle it takes to guide a client through a project from start to finish.
After years of experimenting, I've discovered a process that is not only creatively fulfilling, but effective — delivering agency-quality websites to notable clients without the help of a big team.
I'll show you the tools I use (and how I use them) so you can work smarter, not harder, and deliver sites you’re proud of that get you rave reviews.
"I spent months trying to figure out web design in webflow through random tutorials before finding Maddie's Webflow course, and it's been a total game-changer. It walks you through an entire project from start to finish - not just theory, but actual hands-on practice built from real experience. You learn the complete workflow, starting in Relume, moving to Figma for design, and then efficiently implementing everything in Webflow. Before this course, I was piecing together information from different sources and constantly hitting roadblocks. Now I have a clear path to follow. Maddie doesn't just show what to do - she explains why, and importantly, what not to waste time on. This alone saved me countless hours of trial and error. What I appreciated most was the project example that tied everything together. Seeing all the steps - from tool to tool - with a professional perspective made a huge difference in understanding how everything connects. If you're tired of jumping between platforms and tutorials trying to figure things out on your own, Maddie's course gives you everything you need in one place. It's been the missing link in my web design journey and I can't recommend it enough."
Julia
the Webflow sidekick you’ve been waiting for
The ultimate playbook to unlock a stress-free workflow so you can deliver confidently & efficiently to your clients every time.